Does Your Company Need a Mobile App?

Probably not.   The process of getting an app designed, developed, and tested is not a short or necessarily easy process.  That still doesn’t include submitting it for approval to be placed into an app store.  What you may be asking now is ‘Why did you even bring it up then?’  Well, what you could probably use is a mobile web app.

Here’s the difference, the former is what’s called a ‘native app’ that is downloaded on to your device. Think Angry Birds or Candy Crush.  If you’ve ever used Chrome, Safari, or Pandora on your smartphone then you’ve used a mobile web app.  In it’s simplest terms a mobile web app is your website in an ‘app wrapper’ using the devices’ browser.

If your website is designed to be viewed on a mobile device, (which it should be!) then you can get it wrapped up as a mobile app.  Anyone visiting your site on a mobile device can be given the option of placing an icon on the home screen.  Then ‘Boom!’ there’s a link to your website on their device and it has all the appearances of an app.  Once it’s opened it has the appearance of a regular mobile app but it’s actually a website being seen through the device’s web browser.